Functional beauty: the case of Nespresso KitchenAid Artisan 5KES0503

by Arianna Piersigilli October 18, 2018

Functional beauty: the case of Nespresso KitchenAid Artisan 5KES0503


In this post we are going to describe the business philosophy of functional beauty. Starting from this philosophy, Bruschi created Nespresso KitchenAid Artisan 5KES0503, a design coffee machine that led the company to the victory of the prestigious European Zinc Die Casting Competition for design in 2016.

by Arianna Piersigilli October 18, 2018

The evolution of customer service as production center

by Marcello Cazzaniga December 14, 2016

The evolution of customer service as production center

In Bruschi an important evolution of the customer service has given many concrete advantages for the company and its clients: in terms of cost saving, risks minimizing and a better logistic management.

This process has been developed linked to lean manufacturing philosophy and has foreseen a theoretical training and a job-in-the-field for managers involved in this process: a radical change as evolution of customer service.

Bruschi model of management is customer-centric: the vertical orders management has become an integrated supply chain system, where every department is linked to reach the clients’ expectations.

As said before there are three principal reasons:

- Time saving

- Risks minimizing

- Other services

This model has a customer service at the center of client’s satisfaction.

by Marcello Cazzaniga December 14, 2016