Functional beauty: the case of Nespresso KitchenAid Artisan 5KES0503

by Arianna Piersigilli October 18, 2018

Functional beauty: the case of Nespresso KitchenAid Artisan 5KES0503


In this post we are going to describe the business philosophy of functional beauty. Starting from this philosophy, Bruschi created Nespresso KitchenAid Artisan 5KES0503, a design coffee machine that led the company to the victory of the prestigious European Zinc Die Casting Competition for design in 2016.

by Arianna Piersigilli October 18, 2018