White goods manufacturers are facing new challenges due to customers’ growing awareness on sustainability and recycling: taking into account these needs and defining the right practices can lead to sales improvement.

by Arianna Piersigilli December 18, 2018

The differential advantage could be the best way to improve the selling rate in small appliances world, in particular for coffee machine industry.

by Marcello Cazzaniga June 20, 2017

Nowadays kitchen appliances industry is in continuous improvement. Connected devices, thanks to digitalization, are all around us and coffee makers are riding the wave as ground-breaking products.

by Martina Fagnani March 27, 2017